Brand is the visual representation of your brand, which includes a number of elements such as logo, fonts, colour, etc. Branding establishes your company’s reputation and helps potential customers to easily identify your product/service.
The brand itself gives your business a face, a look and feel that can include many different elements. And these elements can appear on „media” such as the website, letterhead, social media, brochures, business cards.
A logo, business card and letterhead are part of the small business package that all start-ups should have. By contrast, the large branding package already includes additional elements that may include promotional items, outdoor media, flyers, invitations, vouchers, etc. In each case, it is up to you to decide how much you want to extend your company’s image.
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